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Refill your routine with tablets concentrated to zero water

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How might we design bottles for concentrated cleaners in Everspring

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How do guests feel about the different concentrate formats

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The team surveyed guests about concentrated formats, packaging, and associations between formats and tasks.

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Due to constraints of the chemistry, the team moved forward with a powder and plastic sachet.

Should the bottles have a unique form

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How could a custom closure improve the experience

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Stock closure

Custom
plastic body

Custom closure

Custom glass body and silicone base

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How can the packaging be thoughtful and minimal

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Items 


Spray bottle 
Foaming dish soap
Foaming hand soap 
Concentrate refills 
Microfiber cloths 
Sponges 

Claims 


Recycled plastic content 
Dye free Sponges
Waterless refill system 

Materials 


Glass
Plastic 
Silicone
Cellulous 

Disclaimer 


This presentation does not reflect or represent target or Everspring and is intended for artistic and educational purposes only.  

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