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Buoy is an Innovation Space team of four students, in ASU's design school. Sponsored by Adidas.
Our challenge:
make Adidas a more sustainable company.
Plastic waste was just the beginning for our team of business, industrial design, engineering, and visual communication.
We designed a way for communities to upcycle their old shoes, textiles, and plastic.
Adidas and their athletes live for hype. Our collection and reward system had to generate it.
Retail space is always tight,
which meant going up. Not out.
Seeing is believing. Watching diverted waste stack up increases Nextrek's street credit.
Materials recycled gain athletes points.
Points get redeemed for exclusive product.
Jerseys represent commitment to our craft.
Nextrek shoes prove a commitment to our home.
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Awareness alone isn't enough to close loops in the plastic industry.
Participation is the key.
Recycling + Incentives + Localization =
But the reward is what we
want your attention on.
Meet the team behind Nextrek:
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